Chairman’s Message

Margo Cobian 2015March, 2016

Resurgence of Downtown Vista!

The Vista Strawberry Festival brings 90,000 people and counting, to downtown Vista each Memorial Day weekend. In 2015 there were 350 vendors, 6 entertainment stages, over 18 strawberry contests, 2 kids’ zones and a 250 foot zip line. Just like last year, there will again be a running event that will include a 10k, 5k and kids’ runs. If you want to start your morning off in a berry great way, enter the run, there’s still time to sign-up! This year, in 2016, we are continuing to expand and grow the festival in all areas. The Vista Strawberry Festival will be held on Sunday, May 29th, 2016. We look forward to seeing you there!


The rise of the Strawberry Festival in the past six years has also mirrored a resurgence in business in the historic corridor of downtown Vista. Here are just a few of the many exciting downtown redevelopment and public art projects to enjoy and look forward too.



150 E. Broadway, the old VVBA building, was completely remodeled by Tideline Partners in 2015. The building is now full with new tenants; Tague Insurance Agency & Tideline Partners.

The old First National Bank of Southern California building, at 302 E. Broadway, is being completely remodeled by Belching Beaver with an anticipated opening in February 2016.

227 E. Broadway, the old One Day Shoe Repair, was recently torn down by Tideline Partners. This site is in the process of being rebuilt from the ground up, bringing to downtown Vista a new indoor/outdoor restaurant experience.

230 S. Santa Fe, the old Auto Zone building, was completely remodeled in 2015 by the Flying Pig Pub and Kitchen. Despite the road construction in front of their restaurant, they are regularly packed.

The vacant dirt lot across from the Vista Chamber Office, at 100 Main Street, was sold to JCG Development in December with a planned mixed use development coming soon.

Public Art:

Be the Change became downtown Vista’s 18th mural last summer, located at 150 E Broadway, at the Tague Insurance Building.

At 139 Main Street, the Croziers Flowers Building, Lilac Cat on the Hunt became downtown Vista’s 19th mural in September, 2015.

203 Main Street, in front of URBN Pizza, you will find Alley Cat which is downtown Vista’s 2015 Alley Art Festival addition. In addition, you can also find Alley Art Man located between Main Street and E Broadway on S Indiana Avenue. Be sure to take a picture and post it on your social media for all to enjoy.

Margo Cobian
Chairman of the Board
EDCO Waste & Recycling