CEO’s Message

Bret 2015-RawMarch, 2016

Change on the Horizon for the Vista Magazine!

Print news media is in an interesting juncture in history.  Its death has be chronicled repeatedly in the last 15 years and witnessed here locally with the merger of major newspapers, resulting in the disappearance of the North County Times, the San Diego Daily Transcript and others. There is even a website out there titled Newspaper Death Watch (newspaperdeathwatch.com). It was started in 2007 and reports the death of 12 metro dailies since the website’s inception. Those dailies span from Cincinnati to Tucson to Honolulu and beyond. Magazine publications are down as well. According to figures from the Magazine Information Network (MagNet), the number of magazines sold at retail locations dropped 14.2 percent in the first quarter of 2015 compared to the same period the previous year.

We at the Chamber appreciate all of you who take the time to read and share our very own Vista Magazine each quarter. Over the past 7 years we have had the chance to share in print almost 300 stories about businesses, events, people and organizations that make our community great. During that time we have watched Vista evolve, grow, renovate and rebrand itself. Through it all, the Chamber is proud to have had an active role in all important aspects of community development here in Vista.

In order to continue to bring you updates on the latest developments in Vista, however, the Vista Magazine is going to have to evolve as well. It is no longer feasible from a cost-benefit perspective to print the Vista Magazine in high gloss format. Therefore, beginning with our summer issue, we will switch from a traditional magazine format to a 10.5×10.5 newsprint format.   Along with this change in paper and size, we are evaluating the possibility of mailing out the Vista Magazine to all the residents of our fair city as well. Our current plan is to mail the summer issue out to all residents in the 92081 zip code, with the others to soon follow.

The Vista Magazine is not going away. It is not going to a digital-only format. It will still be a great source of information about businesses, organizations, events and people in this community. It will still bring you pictures from the newest businesses in Vista as well as provide a Directory of credible product and service providers in our home town. It will just have different paper to make all of this happen.

Thank you for your understanding on this change. Into the future we charge.

Viva Vista!

Bret Schanzenbach
CEO
Vista Chamber of Commerce